![]() ![]() Well, since the SEM meaning is pretty broad, there are different aspects it includes. The most commonly known and used paid search tool is Google Ads.īut Bing or Yahoo may also be worth your time and money. SEM is an umbrella term that refers to the process of increasing website visibility on search engine results pages through paid search advertising. SEM is a very effective way for small businesses to reach their target audience, generate new customers, increase revenues, and trim acquisition costs.īut before we begin to discuss how SEM marketing works for the benefit of your business, w e have to take a closer look at the SEM meaning. You’re not the only one asking this question. It’s easy to think that words that sound similar may be variations of the same thing. You see a lot of internet marketing acronyms thrown around these days.
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